Mortgage Advice Bureau has made “a strategic investment” in home loans data firm Dashly.
The broker says the undisclosed investment focuses on the data firm’s lending labs programme, which it says allows lenders to “design and distribute data-driven mortgage products more effectively”.
It adds that the software, by the business founded in 2014, “creates earlier opportunities” for intermediaries to advise clients on a broader range of products.
The move comes after Mortgage Advice Bureau previously partnered with Dashly on the data firm’s mortgage monitoring platform, which the firms say tracks over half of all UK mortgages.
Mortgage Advice Bureau chief executive Peter Brodnicki says: “This strategic investment in Dashly is the natural evolution of a partnership that has already delivered excellent results.
“Mortgage monitoring has been one of several initiatives that have transformed engagement and retention for our brokers, and lending labs represents the next step in expanding our capabilities with data-driven, personalised solutions.”
Dashly founder and chief executive Ross Boyd adds the partnership with Mortgage Advice Bureau “has already achieved great results, and we’re excited to see it evolve further”.