Alexander Hall has launched its new brand identity in conjunction with the wider Foxtons Group. The company now has the strapline ‘our advice, your home’.
The mortgage adviser’s rebrand follows the return of Richard Merrett, who was brought back to the business as managing director at the start of the year by Foxtons CEO, Guy Gittins.
Commenting on the rebrand Merrett said: “We’ve been patiently waiting for market confidence to improve and for rates to reduce before we launched our rebrand, as we wanted to take advantage of improving market sentiment to power our ambitious growth strategy for the business.”
He added: “We have already made some significant changes to our model, with a huge focus on people, using data and expanding on our existing lead pipeline. Our new brand platform simply articulates why we are different to our competitors, which is not only important for our customers, but for our people too. We hope that in acknowledging the great work they do we can encourage more mortgage professionals to join us, as we look to pursue our ambitions for further growth.”