The property market has shown ‘positive signs’ in the first few weeks of 2025, Zoopla revals as buyer demand is tracking 14% ahead of early 2024.
Zoopla data also shows new sales agreed are up 15% compared to the first week of 2024.
These figures have been supported by a vendor bounce on Zoopla, which started earlier than anticipated on Christmas Day.
In a boost to agents, vendor sales leads have increased by 125% in the first week of January compared to Christmas Eve.
In addition, valuation leads from Zoopla are 30% more likely to be looking to sell than they were a year ago.
Data found that sessions were also up by 113% for the same period.
Zoopla says the uptick in activity in the two weeks following the launch of its new marketing campaign is also evident in the increase in property listings for sale on Zoopla.
The start of January 2025 has seen a 12% increase in listings per branch on Zoopla compared to the start of 2024.
Zoopla director of sales Alex Rose says: “It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day.”
“This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.”